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Hi, I’m James!

James Kerti

I’m a writer, poet, and strategist.

I write about mental and emotional health, with a focus on kindness, connection, and self-acceptance.

You can follow my work on Instagram, Threads, and Substack.

Outside of my writing…

I work as an online business manager, combining digital strategy, copywriting, and systems to help online creatives focus more on the things they want to do rather than the things they have to do. To hear more about how you can work with me, click here.

I formerly worked as a basketball scout and consultant with college and professional teams.

Other projects include:

  • Research, writing, editing, systems, and strategy for bestselling authors and other creatives
  • Digital operations for nationally televised sporting events
  • Tourism marketing and business support for a popular coastal town
  • Strategic planning analysis for award-winning executives at professional basketball organizations

The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.

— Seth Godin

Yachats Bay


Case studies

Here’s what a few past clients have said about working with me.

Lana Shlafer

I had been through so many transitions in my business when I met James.

He became an essential part of my business and life.

He helped me experience more freedom and joy in my business, release a bestselling book, and launch the podcast I’d been dreaming about for years.

Lana Shlafer
Author, Mindset & Performance Coach

Mark Warkentien

When I had an multifaceted problem and I needed an answer, I went to James Kerti. I relied on his knack for forming concise, well-reasoned recommendations that I could take action on.

It didn’t matter what he needed to do, whether it was strategic planning, research, film or market analysis, or something else. He always impressed me with his creativity, resourcefulness, and ability to deliver on a tight deadline.

In a highly competitive industry where information is currency, I knew I could count on his work and his discretion. James made a big difference.

Mark Warkentien
Former VP of Basketball Operations, Denver Nuggets
2009 NBA Executive of the Year

Robert Kurson

Research is the most fundamental aspect of my job as an author of narrative nonfiction books – without excellent research, there is no story, no adventure, no truth.

To that end, I’ve been exceedingly lucky to work with James Kerti, who has performed research for me in ways I could not have imagined. Time after time, James has discovered hidden gems, uncovered unlikely tunnels and passageways, leveraged his own creativity and curiosity to expand stories and give them added dimensions.

His eagerness to work hard and go beyond the call of duty – continuously – makes him invaluable. I can’t recommend him highly enough.

Robert Kurson
Author of four New York Times Bestsellers, including “Shadow Divers” and “Rocket Men”

Get in touch

Have an idea for a project together, or just want to say hi?

Reach out using the form below.

Yachats Hills